For all of us this is really about enabling the underpinnings and taking advantage of the way that all of that can be done so much more efficiently now for us that was informed by lots of investment in technology, in data analytics, in big data, machine learning, all the tools and kind of buzz words that were very popular and have been in and out of vogue here, but.
With your, at that time, skeleton team of five or six individuals in accordance with our lovers, we were capable of getting from the ground an item with a rather advanced underwriting motor, with a substantial investment into the technology side along with the capacity to communicate a whole lot more effectively due to building our personal chatbot and to be able to communicate in realtime, manage to content and nudge and remind people, not merely through their statements turning up when you look at the mail, but really in genuine time manage to sayвЂ¦hey, your re payment is born in one day, your payment is born today, hey your re payment ended up being due yesterday, please contact us. All that capability to achieve individuals is game changing in to be able to drive credit that is positive that is actually everything we want because of this consumer.
Peter: you able to offer this credit card where othersвЂ¦these are people, I presume for the most part, are going to be rejected by Capital One or by Well Fargo or Chase or what have you so I want to go back with the card, how are.
Appropriate, definitely, and everything we think of this is how do we search for information, seek out signs and symptoms of improvement in this customerвЂ™s life.
Marla: one of many things IвЂ™m most excited about is we are able to make use of intelligence that is artificial data mining to be able to identify alterations in trajectory.